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SAY NO TO 9’s!!!

Why do my fellow Realtors insist on continuing to use the 9’s in their pricing in today’s market? $499,999, $599,000, $649,900, $254,900 – you get the picture. It may have worked in the days prior to the internet, search engines, etc., because the price of the home was less than it’s rounded up number. But today […]
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Home NOT Selling – Have an Edge

To differentiate one product from another, you need an edge. (I know, Derek Jeter has an edge.) You see it in car dealerships whether it is a “no money down” lease or lower interest rates, you find it in foods stores when you receive a free drink with the purchase of a sub, retail stores […]
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COMFORTABLE = COMPLACENCY in your career?

When it comes to being at home, you want all the comforts but being too comfortable in your work surroundings make you complacent and don’t think it doesn’t. I have managed several real estate offices in my time and as Business Development Manager and Branch Office Manager of our Hawthorne office and as a recruiter of […]
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LET’S GET READY TO RUMBLE!

In the past several months I have been involved with several bidding wars on homes, representing both buyers or the seller. Most of the are in the price range of $250-400,000. Is it a good sign – yes? Is it the sign of the times – maybe (at least for the immediate future). The good […]