Everybody has a real estate license.  Or so it seems.  Realtors hear it a lot when attempting to solicit a seller or buyer. “You certainly know your stuff and I know you are perfect for my real estate needs, but my sister/brother/aunt/uncle/mother/father/cousin/best friend has a real estate license, so I like to use them.  They […]

Why do my fellow Realtors insist on continuing to use the 9’s in their pricing in today’s market?  $499,999, $599,000, $649,900, $254,900 – you get the picture.  It may have worked in the days prior to the internet, search engines, etc., because the price of the home was less than it’s rounded up number.  But today […]

To differentiate one product from another, you need an edge.  (I know, Derek Jeter has an edge.)  You see it in car dealerships whether it is a “no money down” lease or lower interest rates, you find it in foods stores when you receive a free drink with the purchase of a sub, retail stores […]

When it comes to being at home, you want all the comforts but being too comfortable in your work surroundings make you complacent and don’t think it doesn’t. I have managed several real estate offices in my time and as Business Development Manager and Branch Office Manager of our Hawthorne office and as a recruiter of […]