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To differentiate one product from another, you need an edge.  (I know, Derek Jeter has an edge.)  You see it in car dealerships whether it is a “no money down” lease or lower interest rates, you find it in foods stores when you receive a free drink with the purchase of a sub, retail stores […]

When it comes to being at home, you want all the comforts but being too comfortable in your work surroundings make you complacent and don’t think it doesn’t. I have managed several real estate offices in my time and as Business Development Manager and Branch Office Manager of our Hawthorne office and as a recruiter of […]

In the past several months I have been involved with several bidding wars on homes, representing both buyers or the seller. Most of the are in the price range of $250-400,000.  Is it a good sign – yes? Is it the sign of the times – maybe (at least for the immediate future). The good […]

Ever since coming into real estate (1985 for me), my colleagues have always warned me, “buyers are liars and sellers are yellers.” Some still believe it to this day.  My take is completely different “buyer are buyers and sellers are sellers”.  Pretty simple. BUYERS ARE LIARS? “Buyers never tell you exactly want they want.  They do […]